GREEN BOUTIQUE QUALITY. SMALLER FOOTPRINT. GREATER VALUE FOR EVERYONE.
This is the vision of the tourist destination of Slovenia, as it is seen and managed by the Slovenian Tourist Board (STB) that plans and implements the marketing of Slovenia‘s tourist offer and oversees tourism development. Planning, development and promotion activities, sustainable and digital transformation and a modern approach to the positioning of Slovenia on the global tourist map are the tactics the STB used to enhance the visibility and reputation of the country in recent years to be regarded as a safe, authentic destination committed to sustainability, responsible towards the nature, guests, tourism workers, local residents and economic operators. STB promotes the image of Slovenia as a country of hospitable people, pristine nature and exceptional individuals that include top chefs and remarkable athletes. With promotional and marketing activities, it addresses the guests who seek unique experiences in pristine nature and tourist offers of higher added value. It excites visitors with stories and experiences that communicate Slovenia’s sustainability commitment.
